A cross-breed product + digital designer crafting
distinct experiences
for
h
oo
mans
i
Before transitioning into UX, I spent 4 years designing digital campaigns for global & national brands. These weren’t just visuals—they were built to engage real users and drive action rooted in strategic decisions for user behavior, which now fuels how I design product experiences
laraekale11@gmail.com
UX researcher
|
Aug-Nov 2024
How can Lyka improve their subscription experience to engage & convert a new market audience?
Increased engagement by 80%
Drove 40% increase in new audience
subscription buy-ins
Modernizing a Subscription Management Platform
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*
Modernizing a Subscription Management Platform
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*