Before transitioning into UX, I spent 4 years designing digital campaigns for global & national brands. These weren’t just visuals—they were built to engage real users and drive action rooted in strategic decisions for user behavior, which now fuels how I design product experiences
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UX researcher
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Aug-Nov 2024
How can Lyka improve their subscription experience to engage & convert a new market audience?
B2C
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Subscription
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E-commerce
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Increased engagement by 80%
Drove 40% increase in new audience subscription buy-ins
Revamping an E-Commerce Website
Focus was to create a user-friendly interface that simplified the process of accessing premium operational web scraping proxies.
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
