Dec 2024 | MIQ Agency

Driving digital impact for MINI Cooper's new lineup

With the launch of the new MINI Cooper lineup, the brand was seeking a high impact, experience led approach to its digital presence and awareness impact. To deliver on that, I designed a suite of interactive ad assets, l that used microanimations to enhance the digital feel of what it’s like to drive the new MINI Cooper.

Interactive digital camgain

Interscroller

Interstitial

Scroll carousel

On-scroll animation

Mimics the smooth, responsive feel of being behind the wheel of the new MINI Cooper, turning a simple scroll into a dynamic brand moment.

Interscroller:

Creates an intentional break in scroll rhythm, signalling a shift in the experience and prompting users to pause and engage with the MINI Cooper.

Scroll carousel:

uses light, floaty microanimations to capture the feeling of driving a MINI Cooper, creating a smooth, high impact way for users to scroll and explore key features.

Gamified interstitial:

Created to deliver a personalized experience, giving users control to select their car and color, driving deeper engagement with the features.

@2025 Portfolio by Larae Kale

Made with background purrrrs

Resume

Linkedin

laraekale11@gmail.com

@2025 Portfolio by Larae Kale

Made with background purrrrs

Resume

Linkedin

laraekale11@gmail.com

@2025 Portfolio by Larae Kale

Made with background purrrrs

Resume

Linkedin

laraekale11@gmail.com