Dec 2024 | MIQ Agency

Driving digital impact for MINI Cooper's new lineup

With the launch of the new MINI Cooper lineup, the brand was seeking a high impact, experience led approach to its digital presence and awareness impact. To deliver on that, I designed a suite of interactive ad assets, including a scroll triggered carousel, an intercroller, and a gamified interstitial that used microanimations to reflect MINI Cooper’s brand style and enhance the digital feel of what it’s like to drive the new MINI Cooper.

Interactive digital camgain

Interscroller

Interstitial

Scroll carousel

On-scroll animation

Mimics the smooth, responsive feel of being behind the wheel of the new MINI Cooper, turning a simple scroll into a dynamic brand moment.

Interscroller:

Creates an intentional break in scroll rhythm, signalling a shift in the experience and prompting users to pause and engage with the MINI Cooper.

Scroll carousel:

uses light, floaty microanimations to capture the feeling of driving a MINI Cooper, creating a smooth, high impact way for users to scroll and explore key features.

Gamified interstitial:

Created to deliver a personalized experience, giving users control to select their car and color, driving deeper engagement with the features.

@2025 Portfolio Larae Kale

@2025 Portfolio Larae Kale

@2025 Portfolio Larae Kale