Dec 2024 | MIQ Agency
Driving digital impact for MINI Cooper's new lineup
With the launch of the new MINI Cooper lineup, the brand was seeking a high impact, experience led approach to its digital presence and awareness impact. To deliver on that, I designed a suite of interactive ad assets, including a scroll triggered carousel, an intercroller, and a gamified interstitial that used microanimations to reflect MINI Cooper’s brand style and enhance the digital feel of what it’s like to drive the new MINI Cooper.