Larae K

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Dec 2024 | MIQ Agency

Driving digital engagement of Funlab’s entertainment experiences to strengthen brand visibility

While the individual brands within the Funlab collective are well-known across Australia for their entertainment and social sports experiences, the overarching Funlab brand lacked visibility. They aimed to position themselves as the number one entertainment group for young adults and needed a creative approach to make that impact felt.

Interactive digital camgain

Interscroller

Gamification

CTV

Micro-interactions

Youtube wrap & CTV:

To engage Funlab’s young adult audience, the video content was designed as a dynamic showreel of its entertainment offerings. Each piece serves as a gateway into the brand experience, uniting Funlab’s entertainment brands under one collective identity.

Scroll carousel:

Animated to resemble game tickets, this carousel highlights Funlab’s offerings while breaking the user’s reading pattern to capture attention and encourage interaction.

Gamified Interstitial:

Each tap reveals the brand’s core offering, linking interaction directly to the message in a simple, clear way—a metaphor for discovery. The timed reveal adds urgency, making every interaction a focused experience of Funlab’s brand.

@2025 Portfolio Larae Kale

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Resume

@2025 Portfolio Larae Kale

Linkedin

Resume

@2025 Portfolio Larae Kale

Linkedin

Resume