Feb 2025 | Handypay Finance
Handypay Finance strategic brand launch
Handypay was preparing to launch a new visual identity but lacked a clear strategy to communicate its value. I defined a design approach that used their new logo as a visual anchor to express how “handy” and accessible their loan offering is. This concept was applied across launch assets, using motion design to bring personality to the brand’s heavy iconography style.
Interactive digital campaign
Interscroller
OLV
Micro-interactions
Interactive paid media launch:
Animated logo designed as an interactive device to visualise the ease of use of Handypay finance offering.
OOH launch:
Juxtaposing playful, human elements like the “Need a hand?” headline was a strategic move to cut through dense infographics and make the brand feel approachable.
