Larae K

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Dec 2024 | MIQ Agency

Engaging sports watchers to use Codesports

To help Code Sports attract more users to their platform which delivers the latest updates on Australian sports, I designed a suite of responsive digital ads dynamically connected to a live API feed of current scores. The ads aligned with key game-time moments to drive real-time engagement.

Interactive digital camgain

Interscroller

OLV

Micro-interactions

OLV Format:

Designed to reach viewers in their natural live-streaming context, increasing relevance and chances for interaction.

Live Micro-animation

API feed with real stats

Subtle microanimation making users feel something’s happening right now and they need to engage or miss out.

Shows users the platform’s live offerings to reinforce value.

Interscroller:

Live content runs in the background during article reading, it can create subtle urgency and FOMO, prompting users to shift focus and engage.

Display banner:

"See More” sparks curiosity and hints at more live content, revealing the depth of the platform’s offering

This work was part of a pitch to acquire Code Sports as a client. The goal was to demonstrate how the platform’s live sports offering could be communicated through strategic ad placements and subtle interaction design. The pitch successful and and the project moved in build phase while I was at MIQ.

@2025 Portfolio Larae Kale

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Resume

@2025 Portfolio Larae Kale

Linkedin

Resume

@2025 Portfolio Larae Kale

Linkedin

Resume