AREC 2023

The strategic concept and creative direction across digital, print and event design which showcased iconic key speakers including Reese Witherspoon, Rich Roll and Caitlyn Jenner and more for over 4000+ live audience in Gold Coast, Queensland.

Role/Position

Creative director

Year

2023

Brief

To create an exciting and elevated direction from the event’s existing red and blue branding.

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Solution

The strategic concept pitched was an iconic 25 anniversary year. The creative direction included black and gold foiling, clean type, cinematic imagery and minimalistic feel to set it apart from the other years. Created and executed branding guidelines, animated & digital promo content, eDMs and printed collateral.

The addition of more interactive and animated content led the event's increased audience exposure and the iconic branding attracted the highest amount of ticket sales in the event's history.